Named for the swanky leverich towers hotel the downtown Brooklyn hostelry whose roof housed their studios, WLTH (R) was one of New York's most active stations airing Yiddish programs in the 1930s. (Its subsequent studios on Second Avenue and East Sixth Street would become the Fillmore East.)  

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Among their numerous Yiddish language programs was The Jewish Children's Hour hosted by Feter Sholom/Uncle Sholom: composer/pianist Sholom Secunda starting in 1930. When Secunda left the show in 1932 —the same year he co-wrote Bay Mir Bistu Sheyn —  he handed the reins over to a young linguist, writer, director, playwright, Nahum Stutchkoff.

The only surviving sound of the Secunda/Stuchkoff Yiddish WLTH children show — in fact. about the earliest surviving Yiddish broadcast of any kind — are several takes of jingles they co-wrote for their sponsor Manischewitz Matzo. Not long after this, Stutchkoff would be lured away by the more prestigious station WEVD where he would see out his broadcast career. 

 Unlike Secunda's earlier jaunty jingle for "Joe and Paul Men's Stores" which eventually became a cross-over comedy hit,  this piece draws on one of the traditional cantorial/klezmer modes giving it a familiar, plaintive feel which the klaynvarg, — the children dragooned from the city's network of Sholom Aleichem Yiddish shules — earnestly intone. 

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